Technology + Innovation

Led the strategic and technical management of NIH All of Us Research Program DAM and CMS platforms, supporting 1,900+ consortium members and 100+ partners. Spearheaded the Asset Tracker CMS, increasing workflow efficiency by 30% and reducing response times by 88%, and developed a cost-free QR Code Generator CMS, lowering partner grant costs by 6%. Directed UX/UI enhancements to boost user engagement by 25% while ensuring compliance with Section 508 and WCAG standards. Implemented security protocols, including SSO and MFA, achieving 99.9% uptime and safeguarding sensitive data. Managed vendor relationships, negotiated contracts, and ensured project alignment with specifications and accessibility standards, using agile methodologies to lead cross-functional teams and deliver high-quality projects on time and within budget.

Senior Digital Asset Manager
Wondros | Los Angeles, CA
Directed the DAM migration from Bynder to IntelligenceBank, achieving a 27% performance boost and 42% scalability increase. Optimized workflows for multilingual assets, enhancing discoverability by 25% and ensuring compliance. Standardized DAM protocols, improving metadata accuracy and reducing retrieval times by 40%. Aligned creative and technical operations to meet stakeholder requirements and brand standards.

Digital Asset Manager (Contract)
Wondros | Los Angeles, CA
Managed the migration from AssetBank to Bynder, optimizing metadata and improving management for 25,000+ assets. Enhanced onboarding by 20% through live training and instructional materials while providing real-time support to 80+ monthly users. Designed 30+ e-newsletters and streamlined asset conversion for seamless transitions across digital and print media.

Senior Art Director
ConcentricLife (formerly Scout) | San Diego, CA
Provided strategic leadership for pharmaceutical accounts, overseeing concept development, art direction, and brand initiatives to elevate visibility and engagement. Directed cross-functional teams to deliver high-quality print publications and social media campaigns on schedule. Managed key accounts, including Lundbeck, Jazz Pharmaceuticals, Impax, and Otonomy, driving results through effective leadership and project management.

Group Art Supervisor
Carling Communications | San Diego, CA
Directed creative teams for pharmaceutical projects, leading concept development and design for print and digital mediums. Oversaw project execution to ensure alignment with client objectives, delivering on strategy, on time, and within budget. Collaborated across departments to achieve creative excellence for high-profile accounts, including Alcon, ThromboGenics, and Merz Aesthetics, while mentoring team members to enhance performance.

Senior Art Director
Eversana (formerly MedAccess) | San Diego, CA
Led creative strategy and execution for pharmaceutical and medical education accounts, managing all aspects of development from concept to final delivery. Presented creative solutions to stakeholders, ensuring alignment with goals while maintaining quality and meeting deadlines. Supervised and mentored creative teams, fostering collaboration across departments. Delivered impactful results for major clients, including Takeda, Teva, Stiefel, and Allergan.

Senior Art Director
Chapman Warwick Advertising | San Diego, CA
Spearheaded creative solutions for consumer and business-to-business advertising, collateral, and websites across local, regional, and national accounts. Delivered award-winning collateral for clients such as Hewlett-Packard and Kinko’s. Managed and directed graphic designers and production staff while coordinating product and lifestyle photoshoots. Oversaw photographers, stylists, and models to produce exceptional results tailored to diverse audiences.

Senior Art & Photo Director
Hecht’s (May Company Division) | Arlington, VA
Led concept design and execution for ROP newspaper ads and inserts, emphasizing team and project management. Directed all aspects of photoshoots, managing product and fashion photographers, stylists, hair and makeup artists, and models to ensure high-quality outcomes. Collaborated with senior management and merchants to develop marketing strategies aligned with business objectives. Managed junior art directors, designers, and copywriters, ensuring cohesive and effective advertising that maximized sales performance.

Managing Art & Photo Director
Mervyn’s (Target Company Division) | Hayward, CA
Oversaw art direction and layout design for regional newspaper inserts, leading the creative process from concept to execution. Directed photoshoots, managing photographers, stylists, hair and makeup artists, and models to deliver high-quality visuals. Partnered with senior management and merchants to create seasonal and event-driven concepts for circulars. Supervised graphic designers, copywriters, photo retouchers, and assembly teams, ensuring strategic alignment and consistent execution.

Digital Creative Director
International Male/Undergear Catalog (Hanover Direct) | San Diego, CA
Drove e-commerce growth for the Undergear website, increasing sales from $3.2M to $6.2M by establishing and leading a digital department. Directed UX/UI creative strategy, brand development, and SEO/SEM initiatives to boost online visibility and engagement. Oversaw website updates and modifications while managing a multidisciplinary team of project managers, production managers, designers, copywriters, and programmers, ensuring seamless operations and top-tier performance across all digital platforms.